Goji juice comes from the goji berry, which has the longest history of health use of any nutritional product in use today-about 4000 years. The ancient healers referred to the goji as a super tonic.
The goji berry is a small red berry from Eastern Asia. Though the entire plant is used for medicinal purposes, the berry is widely known to be the most potent. Goji is a name meaning "happy berry." Its scientific name is "Lycium Barbarum."
The goji berry has a use dating back as far as 4,000 years to the legendary First Emperor of China, Shen Nung, as well as being included in one of the oldest known medical texts as a powerful life-enhancing food. It still occupies an important role today in Traditional Chinese Medicine, seeing frequent use by people and doctors alike. These regions hold the berry in high reverence as a super tonic.
Interestingly, many of the world's longest-living cultures are located next to plentiful goji sources from which they consume on a daily basis. ts trend of use is notable for being one of the few products to extend past its eastern origins and experience use throughout many parts of the world.