There is no question that in the next several years, Original Goji Juice will become a billion dollar worldwide brand name. And you are here right now at this unique ground floor moment in time with the opportunity to participate in this spectacular growth!
Let's take a closer look at our timing and business model, because I believe it represents one of the most financially rewarding opportunities that has come along in many, many years. A few facts are undeniable:
First and foremost, Original Goji Juice works! When Customers use the product, the benefits to their health and well-being quickly become evident. In the 18 months since it was first launched, we have literally received thousands and thousands of reports of Customers improving their health in every single way imaginable. It is now clear that the Himalayan Healers who first discovered the benefits of the goji berry thousands of years ago, and the Chinese Herbalists who considered the goji berry to be their most important food for the human body were right! It does have a uniquely positive impact on virtually every aspect of human health, unlike any other product we have ever seen.
Science continues to backup the historical usage of the goji berry with 61 different independent studies now published proving its benefits. One of the most exciting parts about the ongoing research is that more and more studies on the goji berry are being published each year, including 11 published in 2004 and 3 already published in 2005! These studies cover many aspects of health including skin health, vision improvement and enhancing the immune system. You can view abstracts of these studies by going to www.pubmed.org and do a search for the Latin name for the goji berry, Lycium barbarum.
Through the years, we have seen a number of different companies offering juice/beverage products. Some of these products have interesting folklore, but no real science. Others have decent science but no historical usage and/or simply taste awful. Our product is different, unique - truly a category creator. Why? Not only does the goji berry have incredible historical usage and significant science proving it works, Original Goji Juice also tastes absolutely delicious! The true test? Even children like it! My kids ask for it every single day.
I have never, ever seen a product combine all three of these important elements: great history, great science, and great taste. That is why I can say with such confidence that Original Goji Juice will be a billion dollar brand in the next several years.
2. Undeniable Fact #2: Original Goji Juice Is In Its Infancy!
Original Goji Juice has only been available in the United States and Puerto Rico for 18 months and for even less time in other markets in the world. And there are many, many markets in the world that have not even been launched yet. Original Goji Juice is literally in its infancy. We have just scratched the surface of our billion-dollar potential.
If you had the opportunity to invest in Microsoft, knowing what you know today about the company, when would you have purchased your stock? Obviously at the beginning - that's when your stock has the most room to grow. Purchasing the stock today might be a very safe investment, but it would be unrealistic to expect the kind of spectacular return you would have had if you invested 15 years ago.
The same is true. Those Leaders who build their businesses now with the most urgency over the next 2-6 years will have the greatest opportunity to reap enormous financial rewards, just like buying Microsoft stock in the first few years that the company went public. Given our current growth curve, I anticipate reaching $1 billion in sales within the next 6 years. Those Leaders who work with us now and help us reach this goal have the unique opportunity to be richly rewarded for their efforts.
3. Undeniable Fact #3: Just Entering Momentum!
The most profitable time to join with us is right now! We are just in the beginning stages of momentum. 2004 was our biggest year ever, but 2005 is growing so much faster it's incredible to watch! If you compare the first 3 months of 2004 with the first 3 months of 2005, you'll see that we are well over 100% ahead of last year's record first quarter! And if you consider our month-to-month growth, it's even more spectacular.
In March, worldwide sales of Original Goji Juice were up 27% compared to our record February the month before. Every single country increased by at least 10% during that comparison time period! Highlights include stunning growth of 138% in Antigua and 89% in Trinidad/Tobago, and growth of 58% in the Philippines, 42% in Canada, and 31% in New Zealand. And the United States had the largest net increase in total bottles of Original Goji Juice sold once again.
I want to stress that this sort of magnificent growth does not occur very frequently. Most companies are thrilled when their sales increase by 15-20% a year. We are doing that on a monthly basis! We truly are in the beginning stages of momentum, and I encourage everyone to take advantage of this unique moment in time when we can all ride this wave of success together and take Original Goji Juice to a waiting world.
4. Undeniable Fact #4: Provides True Residual Income!
What is true residual income, and why do I feel so strongly about it? First, my background plays a significant role in answering this question. I don't come from a wealthy family. My Mom was born in Czechoslovakia and my Dad was born in Romania. They immigrated to the United States in 1955, and their passage here was difficult. They traveled on an old Army boat, The General Langfit. Because of stormy seas, it took 3 weeks to cross the Atlantic before sailing past the Statute of Liberty and Ellis Island into the New York City Harbor. My parents arrived with two young children, no money and no ability to speak a word of English. They came here to live the American Dream.
Like many working families, we struggled quite a bit growing up. We never seemed to have enough money at the end of the month. And it wasn't because my parents were lazy - in fact, quite the opposite. My Dad held a full-time job and 2 part-time jobs to make ends meet. And my Mom, in addition to raising 4 children, worked at the German bakery in town and at the local Five and Dime store called Ben Franklin.
We had a very loving household, but no matter how hard my parents worked, we always worried about money and never felt completely financially secure. And that really bothered me. Was this really the American Dream? Work really hard and worry about money all the time? It didn't make any sense to me.
Residual income simply means earning an ongoing income based primarily on previous activity. Unfortunately, most people in the world do not have the opportunity to earn residual income. It's simply not available for most professions - even if you are a highly paid lawyer, doctor or investment banker, you are not earning residual income.
Some people, like authors, are talented enough to earn residual income.
Most of us don't have those unique writing talents, so becoming a best-selling author and earning residual income that way is not a realistic option. But I believe we have something far better.
First, even if you could write a best-selling book, it's not going to sell forever. Also, when someone buys a book, do they need to buy the same book next month? Obviously not - that copy does not get used up; it's not consumable. But when a Customer uses up a bottle of Original Goji Juice, do they want and need to purchase another one next month? Oh yes! And the next month? And the next? Now that's residual income at its finest! And our reorder rate for Customers is absolutely astonishing.
The beautiful thing about building a long-term, residual-income-based business with us is that the way you become successful is by helping others earn long-term residual income. In other words, by helping others become successful. I believe there is not a better, more loving way to be successful in life than by serving others.
Building a business now with us is your highest leveraged activity for building a long-term residual income stream. Build a strong Organization now, during our most significant growth phase, with Customers and Leaders, and you can enjoy the fruits of that labor for many years to come.
5. Undeniable Fact #5: Is Built To Last!
Residual income is useless if the company paying you that income goes out of business. Sadly, the Direct Selling Industry has a history of most companies not lasting more than 5 years. I've personally spoken with many Leaders, who, with tears in their eyes, have told me how their previous companies let them down through under-financing, mismanagement, or plain old greed. After all of the effort they put in, their residual income stream they thought would last for life disappeared through no fault of their own. My promise to you is that if you build your business correctly, this is the last company you will ever have to build a business with.
Our decision to remain completely debt free from day one is yet another example. We have never incurred a single penny of debt. We are not beholden to lenders or banks - we are only beholden to ourselves. We have never been late on a check to our Marketing Executives!
We are 10 years old. Very few Direct Selling companies can say that as most don't last that long. What's even more exciting is that we are 10 years old, debt free, and we are just entering the first stages of momentum! I have never heard of a company with our experience, track record, and stability just entering momentum. Some younger companies have entered momentum, but often they are not equipped to handle the fast growth. We are ready, experienced, financially solid, and supremely prepared for the momentous growth that lies ahead.
6. Undeniable Fact #6: Is A Company Of Service!
One of the areas that I am most proud of is our charitable giving program. Since the only known side-effect of drinking too much Original Goji Juice is that it might make you smile too much, we decided we wanted to put a smile on children's faces all over the world by donating a percentage of the sale of every bottle to children's organizations globally.
7. Undeniable Fact #7: Is The "Recognition" Company
When we planned our first ever Ambassador Retreat, we estimated about 50 businesses would qualify. Well, we were wrong. Way wrong. Based on our spectacular growth, we actually had over 90 businesses qualify! That is great news! Our trip to Hawaii will be absolutely spectacular, and Kevin and I can't wait to spend time with our top Leaders.
But now is the time to refocus your efforts to qualify for our Ambassador Retreat II to Atlantis in the Bahamas in December. Atlantis is generally regarded as the #1 vacation destination resort in the world! And we have a spectacular trip planned for our winners. The qualifications are the exact same as the Ambassador Retreat I and are achievable for everyone. Please visit our website for more details.
Speaking of recognition, please mark your calendars for our 10-year Anniversary Convention in Anaheim, California from August 4-6. This event will be more spectacular, and have more recognition and rewards than ever before! This is truly an event you do not want to miss if you are serious about building your business for long-term residual income.
8. Undeniable Fact # 8: The Best Is Yet To Come!
Despite all of our recent success and growth, I truly believe we have only scratched the surface of reaching our potential. As a Company, we strive to improve every single day. We are hiring more great Team Members each week, developing new tools and programs to help support your goals, and enhancing the tools we already have. One example you will be very, very happy with is our updated website set to launch shortly. I think you will be very pleased with the new look, feel and content. We are committed to constant and never-ending improvement to support your efforts in making Original Goji Juice a billion dollar brand name!
This is your chance to be a part of a truly great mission. There is no need to look back on this opportunity and say, "Gosh, I wish I only knew!" You know why? Because you do know what is happening right now with Original Goji Juice and where we are going!
I see a time when millions of people around the world will be benefiting from Original Goji Juice each day!
I see a time when children all over the world will be enjoying the benefits of drinking Original Goji Juice each morning before heading off to school.
I see a time when Leaders will have Organizations not only in their home country, but also in many international markets including Venezuela, Thailand, St. Martin, Bahamas, Taiwan, Japan, Europe, China and many, many other countries. Imagine building a truly international business from your home country!
I see a time when Original Goji Juice will be a billion dollar brand name worldwide, and we will be helping more people improve their health than any company in history.
This is our destiny. This is our future. I see it. I feel it. I know it. And partnering together as a Original Goji Juice family, we can make it happen!
Love,
Ray
