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The Strategies and Solutions You'll Learn Here are Employeed By the Top Internet Marketers in the World- Continued

I've been rather fortunate in this industry, I essentially only had to spend 6 months struggling like most people until I stumbled upon something that worked extremely well for me. So well in fact I almost didn't care if the people I had joining me did anything or not. That was very short-sided thinking on my part.

The reason most people fail in network marketing is they are not taught the whole picture. They are basically told to build a list of people (anyone they can think of) and pitch them on their product or opportunity. Instead they should be making a list of the right kinds of people, however instead of pitching them on their product or opportunity - information market them.

What is this information marketing? Basically it is providing people the right kind of valuable information they might find useful for which they now see you as an authority and are thus attracted to you. The most successful people market themselves in this fashion, in effect they are by doing this pitching themselves rather than their product.


Now before I go any further let me say a couple things – do you remember the mortgage refinance boom several years back, people with no previous skill in mortgages were making a killing because the market was so extremely hot. It didn’t take any sales skill to sell someone on refinancing, they were coming at you.

Well something similar exists with Original Goji Juice at the present time. Because of all the third party positive press (Time Magazine, MTV, Women's World, Harper's Bazaar, Golf Magazine, LA Times, ABC News, Chiropractic Wellness Magazine, plus various celebrities like Catherine Zeta Jones, Liz Hurley, Paula Abdul and others). I've seen people actually succeed in a pretty big way simply by riding the tremendous wave of growth goji juice is experiencing right now.

In fact given the choice of a super hot product and mediocre marketing skills (basically doing a lot of things wrong) versus being a skilled marketing expert with an average product I’ll take the hot product any day.

I’ve seen people I know – pretty skilled people struggle in other opportunities only to hit it big (over ½ million in income per year big, in just several years time). I’ve seen people struggling to make $500 a month earning many times more with Original Goji Juice. Such is the nature of having a hot product.

My goal and desire is provide others help in doing network marketing the right way by showing them how to use information marketing to attract people.

You can only be much further ahead by doing things the right way with a hot product than by doing things that would only produce very mediocre results at best with a lesser business opportunity.

I want to explain to you now the biggest problems all of us face in network marketing, you may or may not have even been aware of any of these things, and provide solutions for these problems.

There are really only four reasons in marketing that someone doesn't buy from you - solve these and you'll do extremely well.

  1. Your prospect doesn't know you.
  2. Your prospect simply doesn't want the product you're selling
  3. Your prospect feels they would have to give up something more valuable to them than what they would gain with your product.
  4. Your prospect simply doesn't believe what you're saying about your product.



Here are some simple solutions to solve the four issues above even if you don’t join us, obviously if you do join we provide you additional specific guidance with each of the individual steps below and solutions to enable you to be successful.

1. In order to be better known and even be seen as an authority the solution is to create a bio that includes some valuable marketing information that sells you ahead of the product and opportunity (shown to be the most effective way of recruiting prospects)

2. If we had a total solution to making the prospect always want what we are selling I'd be the worlds' richest man, however the best solution as we will show you is first realize that not everyone likes everything, people have different tastes, but you're learn ways to position yourself so people see you as an authority and are attracted to you.

3. Here again I'd be the worlds' richest man, if I could always get people to value my product more than their money. However, just like we endeavor to give you solutions the key here is realizing the customer spends their money on solutions, thus part of our solution here is to realize people will typically take actions to avoid pain. Thus our strategy here is to educate our consumers in this regard so our product becomes more valuable to them.

The following is an example of one solution we would employ: We know you work hard for your money, and know you can't afford to waste it. If you're like the rest of us we're always seeking solutions for a variety of problems we regularly encounter. Usually, however we're forced to gamble our hard earned money on a product or solution that may not work. Our supplier has taken the gamble out of Original Goji Juice, you can actually try it for yourself for 60 Days and if you're not completely satisfied simply return the empty bottles for a full refund..”

4. Your prospect doesn't believe you – the solution to this can be both very easy and very difficult depending upon you, your circumstances and your product. If you have a well-known reputation for honesty you're okay here. But even if you're honest and trustworthy most people don't know you, plus they can easily believe that's just your opinion. We already mentioned that word of mouth is the most effective form of advertising, however we also said that in network marketing the people you're talking to don't see it as word of mouth advertising, because they almost always recognize that you're selling them something.

So here's a solution or actually several and it explains why I said this could be easy or difficult. In the case of Original Goji Juice it’s easy because of all the third party positive press (Time Magazine, MTV, Women’s World, Harper’s Bazaar, Golf Magazine, LA Times, ABC News, Chiropractic Wellness Magazine, plus various celebrities who love this product like Catherine Zeta Jones, Liz Hurley, Paula Abdul and others). You simply say don’t believe me – look at all the third party positive articles about goji juice. This is such a great solution because it focuses your prospects attention on all this third party attention.

Obviously if your product or company (mostly product as people see the product as a solution not the company) is not getting a lot of 3rd party publicity you’re definitely at a distinct disadvantage. Essentially you would have to create your own believability in the product among your prospects – a tough thing to do.

Next is the approach we take in regards to both the product and the business. We handle this through attraction and information marketing. This is the approach the top internet marketers in the world are using. basically instead of pitching or trying to sell the prospect on our product or service – in other words chasing after our prospects, we set up information in a variety of ways so you are seen as a valuable asset and they are attracted to you.

 


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