Questions to Ask About Fruit Salad Products
What we're refering to here are several of these juice products on the market that claim to have any number of different fruits in them - like 12 or more.
Don't be misled - just because a product has 17 different fruits in it doesn't necessarily mean it's any better or even as good as a one juice product. For example a product with 19 different fruits in it will typically contain a fruit or berry that the company refers to as their "superstar" ingredient. However, with this many different fruits the product could easily contain less than 10% of their "superstar" fruit or berry.
Questions to consider concerning products containing numerous different berries and fruits.
- How much study was put into selecting each of these 17 or 19 different fruits? Note: In marketing the absence of specific information here typically means an absence of study data - remember companies typically like to brag about what they are doing.
- What was the rationale in selecting each individual fruit or berry? Why for example this berry over another berry.
- For what specific purpose was each fruit or berry selected for? Typically in selecting a particular nutrition product (in this case fruit) you're analyzing it for, or selecting it because it contains a particular enzyme or antioxidant, or vitamin or mineral. Here's an example of what to look for - goji berries were selected because they contained a specific polysaccharide profile and criteria is put in place to only use goji berries that have this desired polysaccharide profile. In other words has the berry or fruit been standardized for a particular antioxidant, enzyme, etc.
- So for a product to be produces totally right each fruit or berry selected to be in the product should be selected bananas that exhibited a particular nutrition profile, etc. It is a well known fact that different fruits based upon growing conditions, soil, etc can exhibit varying amounts of nutrition. A good example of this is wines (good years bad years, etc)and this is all effected by where the grapes were grown, soil, weather and other factors? Where is the evidence of a companies selection process for their various fruits they use? For the major ""fruit salad" products I've looked at I've yet to find any evidence of standardization.
- Also how do the fruits complement one another? Do they work synergistically together?
- Once each of the 17 or so fruits to go in the product has been selected. What determines what percentages of each of the fruits to put in the formula? Is this determined by health benefit or by cost of the ingredient?
- Does the company list the actual amounts of each berry or fruit in their product? Or do they claim that information is "Proprietary"? A company has a valid point to claim something as "Proprietary" if it for example concerns a process used to only select certain berries with a certain particular profile. However, if the "Proprietary" claim is based more around the amounts of each fruit used it's more often simply to hide the fact that there's less of the "superstar" ingredient that's the main reason you're buying the product and more of the ingredients that you could care less about and most likely are the least expensive.
- As we can see it would would years of research to create the optimal formula for a product using many different fruits like this. It took some of the best nutritionist people 8 years just to optimize our Goji product for just one berry.
Summary:
- Goji Juice comes from the Goji Berry, which has a 3-4000 year history - the longest of of any nutrition drink today.
- Our Goji juice is the only goji juice made from fresh berries and is many times more potent than the cheaper brands.
- Our Goji juice tastes better than any of the other juices (goji and otherwise) on the market.
- Our Goji juice has by far one of the longest and best guarantee on the market at 60 Days.
- Our Goji juice is the only juice on the market (goji or otherwise) from any company that has actually been shown in tests to produce actual health benefits.
- Our Goji juice product comes in full 1 liter bottles - many other juice products come in 750ml or only three-fourths of a liter bottles.
So while others may talk, we let the actions of our tests do all of our talking. And isn't this what you're looking for? A product that tastes great that you can have confidence works (our tests have a 99% confidence factor) and in reality is the best value for your money.
No other goji product in the world has this kind of scientific research! Goji truly is the next generation of Original Goji Juice!
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