Around the year 500 A.D., the Taoist master Tao Hong Jing recommended goji for its unique ability to increase vital energy (jing), the life force (qi), and the capacity for physical exercise (yin tao). More recently, TIME magazine reported: “This year’s breakout (Superfruit) was the Himalayan Goji berry, said to be a source of energy and longevity.”

In Traditional Chinese Medicine, goji is counted among an elite group of plants known as adaptogens. As their name implies, adaptogens work by helping the body to adapt to changes and stress—something we all face every day, whether we play professional sports, work in an office environment, or punch the time clock for a living.

In Asia, no adaptogen is more revered than goji. The fruit is held in such high regard that it has been designated as a supertonic, one of the rare plants that can harmonize the structure and functions of the entire body.

Now, you can feel the power of goji for yourself with highly standardized Original Goji Juice!