One of the lead researchers from the University of California at Irvine, who is on the Scientific Board, noted that each one of these findings for the group was statistically significant, which in the scientific community means this study is on very solid ground with a confidence level between 90-99 percent! And he also found that the placebo group had no statistically significant difference in 12 out of the 13 areas tested. So there are two amazing ways to look at this study. One is that the group was far superior to the placebo group in all 13 areas. A second way to look at it is that the group had a statistically significant benefit in all 13 areas, while the placebo group had no statistically significant benefit in 12 out of 13 areas. In our sales aids, you will see that we will refer to these magnificent results in both ways.
We have already performed one controlled follow-up study which showed similar results. We are doing further follow-up studies which will be released in the future. This study was just released yesterday and we're the first ones to announce it. As mentioned, it has recently been submitted for publication to a peer-reviewed scientific journal, and we are expecting it to be released later this year.
I truly believe this product and this study puts us far ahead of the competition. Why? Because we have taken one of the most successful products in the history of Direct Sales and we have made it FAR, FAR more effective! We have taken the magic of the goji berry, the polysaccharides, and we have increased their levels by more than 30 percent over Original Goji Juice. This is such a significant development because it is the standardization of our polysaccharides that make Original Goji Juice so unique, and we have now taken that process to a whole new level with GoChi. It's kind of like taking a world championship basketball team and adding to that team Michael Jordan in his prime years. You're taking the best and making it infinitely better.
