Internet Marketing Tips - Webpage Headline and Subject Line of Your E-mail
Your Webpage Headline and Subject Line of Your E-mail is Right
Beyond Targeting Your Audience in Importance.
“ Limp Subject Line = Delete Button”
If you don’t get this right your webpages are exited faster
than changing channels on yodeling contests. And a Limp Subject
Line in your Email means people can’t get to the Delete Button
fast enough.
Face it if your e-mail doesn’t get read you have a zero percent
chance of making any money. That certainly won’t make you do
cartwheels.
Really Webpage E-mail marketing is just an extension of
Marketing ads that go back 100 years.
Let’s review a little bit about the principals of ads, headlines
and marketing.
First what you say must not only be true but it must seem true
and sincere to the other person. This helps to build rapport.
Credibility is the most important descriptive word about the
marketing process. If you are your offer doesn’t seem credible
you can pretty much forget about making a sale. A famous
marketer once said to make your offer more credible reveal a
weakness. People tend to distrust an offer that seems “Too good
to be true.”
Here is an example of this. Avis “We’re number 2 – we try
harder.”
The very first thing you must do to sell any product or service
is to gain a prospect's attention. And you do that with a
Powerful Headline- In regular print advertising 5 times as many
people read the headline as the body copy. So spend the
majority of your time on headlines.
With your e-mails and e-mail marketing your Subject Line is your
attention grabbing potent headline. It has to grab the
attention and curiosity of the reader to get them to read your
e-mail.
In my next post I'll bring you some great Subject Line Tips.
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