Webpage Headline and Subject Line of Your E-mail - Internet Marketing Tips!
Part 2 of our tips on Email Subject Lines and Webpage Headlines.
Here are some great Email Subject Line Tips:
First - Be personal - use person's name if possible. Most good
autoresponders will allow you to set up your e-mails to
automatically insert the first and even last names in the
Subject Line. There is nothing more powerful to grab a person
than seeing their name.
Next Tip – Remember how important we said it was in our Day 1
message to build your e-mail list to highly target your
audience. Because now we can much more easily predict what the
person on the list is interested in, and write our subject line
accordingly.
Remember the only purpose of the subject line is to get the
person to open and read the e-mail
Next tip is to use a "Magic or Power word" in your headline. In
a future day lesson I will have a list of these “Magic Power
Words” We want something that compels or motivates us to read
further.
Example – “John Here’s a Little Known New Antioxidant Health
Discovery.”
This headline uses the person’s name – plus the magic words –
“New” and “Discovery” plus it raises curiosity about what is
little know. Plus if this person was interested in antioxidants
(remember the targeted list) than it becomes a magic-power word
to this person.
Both of these are effective Subject Lines.
- Tip - What to avoid - unbelievable hype – remember what we
said about credibility above.
Here are some other excellent tips for your subject lines:
Deadlines function as a powerful message, because the fear of
loss is one of the primary motivators in marketing.
A desirable promise in the Subject Line is powerful, because it
creates expectation in the reader to anticipate what they will
receive.
Primary Principal of Marketing - Remember people don't want to
buy your product to have the product - they buy because they
want to have the expected result of your product. Results are
what we really want.
Something else that grabs attention and works are provocative
statements in your subject line. These can almost get the
reader hooked provided your subject line relates to your
targeted message.
An example of a provocative statement is any statement that goes
against the common way of thinking and raises a different
alternative.
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