Wednesday, October 10, 2007

What Most Marketers Are Looking for in a Work at Home business?

My latest reading was an article about work from home businesses and network marketing businesses. It contained some very good information, and the section I would like to discuss here was about their feelings on what they consider to be the greatest network marketing business and the business that they were involved in.

For the past 12 years it has been my business, and full-time at that, which has given me considerable knowledge of home based marketing, network marketing and internet marketing. The author wrote this article on his own level of knowledge and experience and not the level of his potential leads. To begin, I do not want to talk about his company – even though it may be a very good company. For me to do this, it would skip my message, and start an argument that that essentially could not be won. To compare this scenario, it would be like two 7 year old tots, playing in a sandpile, and they are having an altercation about which of their papas are the most muscular.

For this session, I simply want to provide you input, on what you as a lead prospect are probably looking for and give to you a set of guiding thoughts to help you judge and evaluate which business or opportunity will be the best one you could select. Number one; foremost here is what the greatest number of us look for in network marketing or in fact, in any home business.

People want an excellent product that is effective for a variety of reasons we can discuss sometime in the future. Next they want to earn the highest rewards for their efforts, in the quickest way possible and in a legal way. Most people expect to work for their rewards, but they do want the highest possible results from their efforts. And with the absolute smallest risk they can take, so the income they produce flows in at the highest ceiling possible for the longest time in a residually true fashion.

I ask the question now - does anyone not want the above scenario?
This is what the prospect is looking for. Then it is the job of the marketer (you) to be able to present why your company and system is the best one to help someone accomplish those goals mentioned above.
Plus be able to help your people do the same thing to assure their great success.

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Monday, October 08, 2007

Starting a Work from Home Business, Questions You Should Ask.

The following are questions you should have answered when you're researching a home business.

1."How can I succeed with you? I could just as easily join with another company or another distributor in your company." What advantages would I have in working with you I typically wouldn't have with someone else?

2. Can you show me how to have customers attracted to me or do I have to chase down people and try to rope them into my business?

3. Exactly what level of support can you provide me to assist me in being successful?

All marketing is finding solutions for problems people have. Most people in network marketing go about it totally wrong, simply trying to pitch their product or opportunity without regard for what the individual they are marketing to actually needs. If you get involved you'll learn the correct way of marketing this business.
In this light why are you looking at a home business, what problem are you trying to solve - job insecurity, frustrated with your current financial situation, etc.


Here is another question to ponder. Are you good at something? What? What strengths are in your qualifications that you can utilize advantageously, in your home based business? What skills have you acquired with experience that can add to your professional level as you interface with people? If you involve yourself these skills become precious tools and can be a great advantage to you and the people you communicate with. Such as strong orator skills, and great organizational qualities.

Next question is what do you think are your weak points, that could interfere with your business success? These may or may not be important - I tend to have people concentrate on their strong attributes rather than trying to improve on their weaknesses. Provided their weaknesses are not a major stumbling block to success.

Without mentioning the boorish questions; How much money do you have to invest in a home business? And don't forget; How much time can you spend weekly, in your business? I left these out because these questions don't matter much if you don't meet other qualifications. Basically other factors are a much better indicator of future success than how much money or time you have to invest.

First you must conquer impediments to credibility, and assert your authority. This will add a new level of high professionalism to your business.

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